Social Selling on LinkedIn: How to Build Relationships and Close More Deals

In today’s digital age, LinkedIn is the most powerful platform for B2B sales professionals. Social selling on LinkedIn has become a crucial component in the sales process, offering valuable opportunities to connect, engage, and convert leads. If you're a sales professional, recruiter, or lead-gen agency, mastering LinkedIn social selling can help you close more deals and build lasting relationships.

At friendli, we understand how important it is to automate your outreach to increase productivity. friendli is a LinkedIn automation platform that helps sales teams, lead-gen agencies, and recruiters generate more revenue with less manual effort. By automating LinkedIn outreach, connection requests, and profile engagement, friendli enables you to focus on closing deals while it handles prospecting. In fact, friendli can help you book 5+ additional meetings per month on autopilot.

Let’s dive into LinkedIn sales tactics and explore how to build relationships and close more deals using LinkedIn selling strategies.

Why LinkedIn Social Selling Matters

LinkedIn social selling isn’t just about sending connection requests. It’s about building a network, engaging with prospects, and nurturing relationships over time. The platform has over 700 million professionals, making it perfect for lead generation.

Using LinkedIn social selling strategies allows you to position yourself as a thought leader in your industry, gain trust, and engage with prospects in a non-intrusive way. This strategy helps you avoid cold calling and focuses instead on building trust, which can significantly increase your chances of closing deals.

How to Build Relationships on LinkedIn

1. Personalize Connection Requests

When sending connection requests, always personalize your message. A generic message won’t stand out, and it’s unlikely to generate a response. Personalizing your outreach helps you establish rapport right from the start.

If you're wondering where to start to effectively find LinkedIn prospects, take a look at our guide on The Best LinkedIn Prospecting Strategy for Sales Teams.

Best LinkedIn Sales Tactics for Building Relationships:

• Mention mutual connections or groups
• Reference shared industry interests
• Ask thoughtful questions based on their profile
• Keep the tone casual and friendly

2. Engage with Their Content

Once you’ve connected, engage with their posts by liking, commenting, or sharing. This helps you stay on their radar without directly selling to them. Engaging with content also helps establish your credibility and positions you as an expert.

3. Provide Value First

Before jumping into a sales pitch, take the time to provide value to your connections. Share useful insights, articles, or case studies that are relevant to their business challenges. This approach builds trust and strengthens your relationship.

LinkedIn Selling Strategies to Close More Deals

1. Automate Your LinkedIn Outreach

With friendli, you can automate your LinkedIn outreach to scale your efforts. By automating tasks like sending connection requests, follow-up messages, and profile engagement, friendli helps you streamline your process. The best part? It’s hands-off, meaning you can focus on nurturing relationships and closing deals.

Top LinkedIn Sales Tactics to Maximize Engagement:

• Use automated messaging for personalized follow-ups
• Schedule regular profile visits to stay visible to prospects
• Leverage LinkedIn’s advanced search to identify high-quality leads

If you want to learn more about automating your outreach safely, check out our detailed guide on How to Automate LinkedIn Outreach (Safely & Effectively) Without Getting Banned.

2. Use LinkedIn’s Advanced Search

To find the best leads, leverage LinkedIn’s advanced search filters. You can narrow down your search by job title, industry, company size, and more. This helps you target the right prospects who are most likely to convert into clients.

3. Build and Share Credible Content

Share content that resonates with your target audience. When you post valuable insights or case studies, you establish yourself as a thought leader in your industry. This can lead to more connections and higher-quality interactions.

4. Use Social Proof

One of the best ways to build trust is by showcasing your existing clients’ success stories. Share testimonials, case studies, and reviews on your profile and in posts to increase credibility and persuade potential clients to engage with you.

How friendli Helps You Close More Deals

friendli is designed to automate your LinkedIn outreach strategies, saving you time and helping you scale. By automating connection requests, follow-ups, and profile engagement, friendli makes social selling on LinkedIn more efficient and effective. friendli enables you to consistently engage with leads, allowing you to book more meetings and close more deals—without all the manual effort.

If you're looking for more in-depth information on LinkedIn automation tools, check out our article on The Best LinkedIn Automation Tools (2025) for Lead Generation.

Key Benefits of Using friendli for LinkedIn Sales:

• Automates personalized connection requests and follow-ups
• Increases engagement with profiles and posts
• Books 5+ meetings per month on autopilot
• Saves you time, allowing you to focus on building relationships and closing deals

Start automating your LinkedIn selling strategies with friendli today at tryfriendli.com.

Track and Measure LinkedIn Lead Generation Success

To succeed in LinkedIn social selling, tracking and measuring your results is essential. With friendli, you can monitor key metrics like connection acceptance rates, message response rates, and meeting bookings. This data helps you optimize your approach and improve your LinkedIn sales tactics over time.

Learn more about how to track and measure LinkedIn lead generation success with our guide on Track and Measure LinkedIn Lead Generation Success.

Frequently Asked Questions (FAQs)

1. What is LinkedIn social selling?

LinkedIn social selling is the process of using LinkedIn to find, connect with, and engage prospects in a non-salesy way. By building relationships and offering value, you increase your chances of closing more deals.

2. How can I improve my LinkedIn outreach strategies?

To improve your LinkedIn outreach, focus on personalization, engagement, and providing value first. Automating parts of the outreach process with tools like friendli can also help you scale your efforts.

3. Is LinkedIn automation a good idea for sales teams?

Yes, LinkedIn automation can help sales teams by saving time on manual tasks. With friendli, you can automate connection requests, profile visits, and follow-ups, allowing you to engage more prospects with less effort.

4. How can friendli help with LinkedIn selling strategies?

friendli automates your LinkedIn outreach and engagement, helping you scale your efforts without sacrificing personalization. It allows you to book more meetings and focus on building relationships that convert into deals.

Still have questions?

We’re here to help you leverage LinkedIn to its fullest potential. If you're ready to take your social selling to the next level or need further clarification, let's connect!

Click here to schedule a call – We’d love to chat about how we can help you social sell on LinkedIn.

Start Social Selling on LinkedIn Today

Mastering LinkedIn selling strategies takes time and effort, but with the right approach, you can close more deals and build meaningful relationships with prospects. By leveraging automation tools like friendli, you can streamline your efforts and book more meetings on autopilot.

Ready to see how friendli can help you automate your LinkedIn outreach and close more deals? Try friendli today at tryfriendli.com.