10 LinkedIn Growth Hacks to Generate More Leads in 2025

LinkedIn is one of the most powerful platforms for B2B lead generation and sales automation. But with the constant changes in how we use the platform, staying ahead of the curve is essential. Here are 10 LinkedIn growth hacks you can implement to supercharge your lead generation efforts in 2025 and beyond.

Want to automate your LinkedIn outreach and free up time for more deals? Try friendli today — the LinkedIn automation platform that helps sales teams, lead-gen agencies, and recruiters generate more revenue all on autopilot.

1. Automate Your LinkedIn Connection Requests with friendli

The first step to successful LinkedIn growth is building a solid network. And let’s face it—manually sending out connection requests can be exhausting. That’s where friendli comes in. By automating your outreach, friendli lets you personalize connection requests at scale, ensuring you don’t miss any prospects.

friendli tip: Personalizing your requests with a catchy line increases the chances of acceptance. For example, “Hey [Name], I saw you’re working on [Topic]. I’d love to connect and share insights!”

For more on automating LinkedIn outreach and avoiding bans, check out our blog on How to Automate LinkedIn Outreach (Safely & Effectively) Without Getting Banned.

2. Leverage LinkedIn’s Advanced Search Features to Find Your Ideal Clients

LinkedIn’s Advanced Search lets you filter potential leads based on industry, job title, company size, and more. You can use this to target decision-makers and key stakeholders at companies you're interested in.

friendli tip: Use Boolean search to narrow down your audience even more. For example, “CEO AND SaaS” will target CEOs in the software industry.

Want to take your prospecting to the next level? Dive deeper into LinkedIn Sales Navigator with our article on How to Maximize Lead Generation with LinkedIn Sales Navigator.

3. Use LinkedIn Lead Gen Forms to Capture More Leads

LinkedIn Lead Gen Forms are one of the most powerful tools for B2B lead generation. When you run ads on LinkedIn, you can capture leads directly through forms without the user ever leaving LinkedIn.

friendli tip: Keep your forms short and sweet to boost conversion rates. Include only the essential fields like name, company, and email.

To learn how to write compelling cold messages that increase your reply rates, don’t miss Best LinkedIn Cold Messaging Templates for Higher Reply Rates.

4. Engage with Prospects’ Content to Build Relationships

Instead of just sending cold connection requests, engage with your prospects’ posts. Like, comment, and share their content. This shows that you are genuinely interested in what they have to say, which makes them more likely to engage with you.

friendli tip: Aim to leave thoughtful comments that add value to the conversation. A generic “Great post!” won’t cut it.

Looking to build stronger relationships and close more deals on LinkedIn? Our blog on Social Selling on LinkedIn: How to Build Relationships and Close More Deals offers valuable insights.

5. Optimize Your LinkedIn Profile for Lead Generation

Before you start reaching out to potential leads, make sure your LinkedIn profile is optimized. A well-crafted profile acts as your digital business card. Make sure your headline is clear about what you do and how you help your clients.

friendli tip: Include keywords like “LinkedIn sales automation,” “B2B lead generation,” or “LinkedIn outreach” in your profile to make it easier for potential leads to find you.

For more tips on crafting a LinkedIn profile that attracts sales leads, check out How to Write a LinkedIn Profile That Attracts Sales Leads.

6. Use LinkedIn InMail for Direct Outreach

If you’re targeting a specific prospect and you can’t connect with them directly, LinkedIn InMail is your best friend. InMail allows you to message prospects even if you're not connected.

friendli tip: Keep your messages short and personalized. Mention something specific about their profile or company to show you’ve done your research.

If you're focused on improving your LinkedIn outreach, check out our detailed guide on The Best LinkedIn Prospecting Strategy for Sales Teams.

7. Leverage LinkedIn’s New Updates in 2025 for More Effective Lead Gen

LinkedIn is constantly evolving, and 2025 brings new features that enhance lead generation efforts. For example, LinkedIn’s AI-powered content recommendations can help you find relevant posts and articles that your prospects are likely to engage with.

friendli tip: LinkedIn’s new “Sales Insights” feature will help you track engagement and monitor your prospects’ activity in real-time, making your outreach more targeted and personalized.

Stay up to date with LinkedIn's latest features by reading The Future of LinkedIn Lead Generation: What to Expect in 2025.

8. Automate LinkedIn Outreach (Safely and Effectively) Without Getting Banned

Automation is key to scaling your lead generation efforts. However, LinkedIn is strict about automation, and you don’t want to get flagged for spammy behavior. friendli ensures your outreach remains compliant with LinkedIn’s guidelines. By automating your outreach safely and setting limits on the number of requests you send, friendli helps you avoid account bans.

friendli tip: Always test your messages to ensure they don’t sound too salesy. Start with a casual introduction and engage in conversation before trying to sell.

For more in-depth automation strategies, visit our post on How to Automate LinkedIn Outreach (Safely & Effectively) Without Getting Banned.

9. Track and Measure LinkedIn Lead Generation Success

You can’t improve what you don’t measure. That’s why tracking key metrics like response rates, connection acceptance rates, and meetings booked is essential to understand how well your LinkedIn lead gen efforts are working.

friendli tip: Use tools like LinkedIn Sales Navigator to track prospects’ engagement and interaction with your content.

Learn how to track your LinkedIn lead generation efforts more effectively with our guide on Track and Measure LinkedIn Lead Generation Success.

10. Build Relationships Through Social Selling on LinkedIn

Social selling is all about building relationships first, selling second. Instead of sending a cold pitch, engage with your prospects over time. Share valuable content, comment on their posts, and slowly build trust.

friendli tip: After a few interactions, send a direct message offering help or resources. If they respond, you can then pitch your product or service.

Looking for more tips on social selling? Check out our full guide on Social Selling on LinkedIn: How to Build Relationships and Close More Deals.

Frequently Asked Questions (FAQ)

1. How do I get more leads from LinkedIn in 2025? The key is to combine personalization with automation.

Use LinkedIn automation tools like friendli to streamline your outreach, but still engage with content that resonates with your ideal clients. Consistency and tracking are essential to fine-tuning your approach.

2. How can I automate LinkedIn outreach without getting banned?

To avoid being flagged, ensure your automation is safe by setting limits on the number of outreach requests. Personalize your messages, avoid spammy language, and always test your messages to maintain a conversational tone. Tools like friendli help you stay compliant with LinkedIn’s guidelines.

3. What’s the best LinkedIn tool for lead generation?

While LinkedIn Sales Navigator is great for prospecting, for automating outreach, friendli is a top choice. It’s affordable, customizable, and effective at scaling your LinkedIn outreach while keeping your account safe.

4. How can I personalize my LinkedIn connection requests?

A personalized message makes a big difference. Mention something specific about the prospect, like a recent post they shared or a mutual connection. This shows you’ve done your research and that you’re genuinely interested in connecting.

5. What is social selling on LinkedIn, and how can it help my lead generation?

Social selling is about building relationships first, rather than jumping straight into a sales pitch. Share valuable content, engage with prospects’ posts, and create a rapport over time. Once trust is built, you can offer your services more naturally.

6. How can LinkedIn Lead Gen Forms improve my lead generation?

LinkedIn Lead Gen Forms allow you to capture leads directly from ads, making the process seamless. Since prospects don’t need to leave LinkedIn to fill out the form, conversion rates are often higher. Keep the form short and simple for the best results.

7. How can I track my LinkedIn outreach success?

Tracking is essential for improvement. Use tools like LinkedIn Sales Navigator and friendli’s analytics to track metrics such as response rates, connection acceptance rates, and meetings booked. Regularly review these metrics to optimize your outreach strategy.

8. How do I find my ideal clients using LinkedIn?

Use LinkedIn’s Advanced Search to filter prospects based on criteria like industry, job title, location, and company size. You can also leverage Boolean search to narrow down your results even further. For example, “Marketing Director AND SaaS” can help you target marketing directors in the software industry.

9. How can I use LinkedIn InMail for effective outreach?

InMail is an excellent tool for reaching out to prospects who haven’t connected with you yet. Personalize your InMail messages by mentioning something specific about the prospect’s background or company. Keep your message concise and value-driven to increase the chances of a response.

10. How do I use LinkedIn's new features in 2025 for lead generation?

LinkedIn is constantly updating its features to enhance lead generation. In 2025, features like AI-powered content recommendations and the “Sales Insights” feature will help you stay ahead of the competition. Use these to track engagement, find relevant content, and monitor prospect activity in real time to make your outreach more targeted.

Still have questions?

We’re here to help your sales team leverage LinkedIn strategies to their fullest potential. If you're ready to take your LinkedIn outreach to the next level or need further clarification, let's connect!

Click here to schedule a call – We’d love to chat about how we can help you boost your sales results on LinkedIn.

Ready to start automating your LinkedIn outreach? Try friendli today and see how it can help you book more meetings on autopilot. 

Additional Resources:

• Curious about LinkedIn automation tools? We compare the best options in Friendli vs. Zopto vs. Expandi: Which LinkedIn Automation Tool is Best?.
• Want to know more about LinkedIn B2B lead generation in 2025? Check out LinkedIn B2B Lead Generation Tips for 2025.
• If you’re a recruiter, discover how to streamline your hiring process in How Recruiters Can Use LinkedIn Automation to Find Top Candidates Faster.
• Looking for LinkedIn automation tools? The Best LinkedIn Automation Tools (2025) for Lead Generation covers your top choices.

Ready to take your LinkedIn lead generation to the next level? Try friendli today and watch your meetings and revenue soar on autopilot!