Why a LinkedIn Plus Email Strategy Works

The one-channel outreach play? Dead. If you’re still relying on LinkedIn or just blasting cold emails, you’re leaving money on the table. The winning move? A LinkedIn + email combo that gets you 2X the replies and more booked meetings.

With friendli, sales teams, lead-gen agencies, and recruiters can automate LinkedIn lead generation, connection requests, and profile engagement—so they spend less time prospecting and more time closing deals. It’s a game-changer.

Why LinkedIn Multichannel Outreach is a Game-Changer for B2B Sales

1. Build Awareness on LinkedIn First

Before your email even hits their inbox, get your name on their radar. That means:

• Viewing their profile
• Dropping a like or comment on their posts
• Sending a connection request with a quick, friendly note
• Following up with a message once they accept

Warm up the connection first—so when you do send an email, it’s not out of the blue.

2. Send a Personalized Email as a Follow-Up

Once you’ve made contact on LinkedIn, hit them up via email. Keep it:

• Short and conversational
• Personalized (reference your LinkedIn interaction!)
• Focused on value, not a sales pitch

Example:

Hey [Name], loved your take on [topic]—totally agree. Wanted to connect because we’re helping teams like yours [solve problem]. Worth a quick chat?

3. Leverage Automation Without Losing the Human Touch

friendli keeps your LinkedIn outreach running on autopilot—without making you sound spammy. Stay active, engage smartly, and let automation handle the heavy lifting.

The Ultimate LinkedIn + Email Playbook

Step 1: Find Your Best-Fit Prospects

Use LinkedIn Sales Navigator to maximize LinkedIn lead generation by filtering by:

• Industry
• Job title
• Company size
• Engagement with your posts

For a deeper dive into B2B LinkedIn prospecting, check out How to Maximize Lead Generation with LinkedIn Sales Navigator.

Step 2: Start With LinkedIn Engagement

Before sliding into their inbox, engage with their content. Like, comment, and show up on their feed.

Step 3: Send a Connection Request That Feels Real

Example:

Hey [Name], saw your post on [topic]—really resonated. Would love to connect!

For more LinkedIn sales outreach best practices, read The Best LinkedIn Prospecting Strategy for Sales Teams.

Step 4: Follow Up With a LinkedIn Message

Once they connect, send a quick, value-driven message—no sales pitch yet.

Step 5: Send an Email Follow-Up

Give it 24-48 hours after your LinkedIn message before following up via email.

For high-performing LinkedIn email follow-up templates, check out Best LinkedIn Cold Messaging Templates for Higher Reply Rates.

Step 6: Keep the Conversation Going

If they engage on LinkedIn, stay there. If they reply via email, stick with email. Meet them where they are.

LinkedIn Lead Generation Best Practices: Email + LinkedIn Outreach

1. Keep Your Messaging Aligned

No mixed signals. Make sure your LinkedIn and email messages feel connected and consistent.

2. Drop Social Proof

Name-drop recognizable clients or quick success stories.

Teams using friendli are booking 5+ more meetings a month—on autopilot.

3. Nail Your Follow-Ups

Most responses come from the follow-up, not the first message. Here’s a timeline:

• Day 1: LinkedIn connection request
• Day 3: First LinkedIn message
• Day 5: Email follow-up
• Day 10: Second LinkedIn message
• Day 14: Second email follow-up

For more insights, read How to Automate LinkedIn Outreach (Safely & Effectively) Without Getting Banned.

4. Track, Optimize, Repeat

Use friendli to track responses, tweak your messaging, and refine what works.

If you want to measure success, check out Track and Measure LinkedIn Lead Generation Success.

Frequently Asked Questions (FAQ)

1. Why should I combine LinkedIn and email for outreach?

Because it works. More touchpoints = more visibility = higher response rates.

2. How many follow-ups should I send?

4-5 follow-ups over two weeks is the sweet spot. Persistent, but not annoying.

3. How can I personalize my outreach?

Mention shared connections, reference their posts, or highlight an industry-specific challenge.

4. What tools can help with LinkedIn and email outreach?

friendli makes LinkedIn automation seamless, so you can scale without sounding robotic.

For a breakdown of top tools, check out The Best LinkedIn Automation Tools (2025) for Lead Generation.

5. Best time to send LinkedIn messages and emails?

Mornings (8-10 AM) and late afternoons (4-6 PM) work best.

6. Can I use LinkedIn InMail instead of email?

You can, but regular email follow-ups usually perform better.

7. How do I avoid LinkedIn’s connection request limits?

friendli helps optimize your outreach so you stay compliant while still growing your network.

8. What if a prospect doesn’t respond?

Give it some time, engage with their content, and reattempt later with a fresh angle.

Still have questions?

We’re here to help your sales team leverage LinkedIn strategies to their fullest potential. If you're ready to take your LinkedIn outreach to the next level or need further clarification, let's connect!

Click here to schedule a call – We’d love to chat about how we can help you boost your sales results on LinkedIn.

Ready to start automating your LinkedIn outreach? Try friendli today and see how it can help you book more meetings on autopilot. 

Boost Your Replies With friendli

More booked meetings, less manual work. That’s what friendli does best. It automates LinkedIn outreach without losing the personal touch—so you can focus on closing deals instead of chasing prospects.

Want to 2X your response rate? Start your free trial at tryfriendli.com!

For more insights, check out How to Use LinkedIn for B2B Lead Generation in 2025 and Social Selling on LinkedIn: How to Build Relationships and Close More Deals.